Your brand’s assets are more than just logos, color schemes, and taglines – they’re the building blocks of your brand’s identity. But as your business grows, so does the mountain of marketing materials, logos, images, and design files. That’s where a powerful brand asset management tool comes in, helping you keep everything organized, accessible, and on-brand.
Whether you’re an agency managing multiple clients or a business scaling its brand presence, having a reliable brand asset management tool can save time, maintain consistency, and take your brand strategy to new heights. Let’s introduce you to the best brand asset management solutions out there.
Key Criteria for Choosing a Brand Asset Management Tool
When it comes to picking the right brand asset management tool, there are a few essentials to keep in mind. Let’s look at what separates a good tool from a great one:
1. Asset Organization and Retrieval
Quick and easy access to assets? A must! Look for tools that allow you to search, filter, and sort with ease.
Custom tagging options let you label assets your way, making them easier to find in a snap.
Centralized libraries ensure every team member can access the latest, approved assets, cutting down on file chaos.
2. Customization and Branding Options
You want a tool that feels like your brand, right? Choose one that allows you to add your logos, colors, and unique touch.
Customizable templates are a big plus, helping your team stick to brand guidelines effortlessly.
White-labeling options can make your brand asset management tool feel like an extension of your brand when shared with clients or partners.
3. Collaboration and Sharing Capabilities
Look for tools that make it easy to share assets internally and externally with just a few clicks.
Commenting and feedback features speed up approvals and keep feedback all in one place.
Permissions and access controls allow you to choose who can view, edit, or download specific assets – no accidental edits here!
4. Security and Permission Controls
Protect your brand assets with robust security measures like multi-factor authentication and SSL encryption.
Granular permission settings let you control who sees what, so sensitive files are always secure.
Audit logs help you track any changes or downloads, giving you a clear record of asset usage.
5. Integration with Other Tools
Choose a brand asset management tool that plays nicely with the tools you’re already using, like Slack, Adobe, and your favorite project management platform.
Look for API access if you need custom integrations to match your workflow perfectly.
Integration with cloud storage (like Google Drive, Dropbox) can also make transitions smoother if you’re upgrading from a simpler setup.
6. Pricing and Scalability
Whether you’re a small business or a large agency, flexible pricing options are key – especially if you’re planning to grow!
Look for tools that offer different plans for varying team sizes and feature needs.
Free trials or demos? Always a win, so you can test the waters before making a commitment.
Top Brand Asset Management Tools
Here’s a roundup of the best brand asset management tools to help you organize, share, and protect your brand assets. Dive in to find the perfect fit for your brand's needs!
Brandy is a leading brand asset management solution backed by Adobe, built by designers who truly understand the needs of marketers and agencies. Whether you're managing assets for a single brand or juggling several clients, Brandy streamlines the process, keeping your entire brand toolkit organized and easily accessible in one user-friendly platform.
Key Features
Manage Multiple Brands in One Place: Brandy allows agencies to handle assets for multiple brands without the confusion of separate storage systems, keeping everything under one roof.
Built by Designers, for Marketers and Agencies: Designed with creative teams in mind, Brandy offers an intuitive and fast interface, making it easy to find and share assets quickly.
30+ Supported File Formats: From high-resolution images to PDFs and videos, Brandy supports over 30 file formats, ensuring you can store all types of content seamlessly.
Shareable Links: Generate secure, shareable links for files in just a few clicks, facilitating smooth collaboration with clients, vendors, or team members without worrying about version control.
Built-in File Conversion: Convert file formats directly within the platform, saving you time and the hassle of juggling third-party tools.
Color Palettes and Visual Consistency: Store and manage your brand's color palettes, ensuring consistency across all channels without the need to hunt for specific shades.
Pros
Centralized storage saves time and reduces file chaos.
Ensures brand consistency by keeping all assets organized.
Affordable pricing model with excellent features for small to medium-sized businesses.
Customizable workflows to fit your team’s processes.
Cons
Not enterprise-ready yet but will be launched soon, (which may limit larger organizations for time being)
Pricing
Pro Plan (billed annually): $5/month
Ideal for brands just getting started.
Includes 1 brand space and 50GB storage.
Business Plan (billed annually): $35/month
Perfect for scaling brands with more volume.
Includes 2-10 brand spaces and 100GB storage.
Agency Plan (billed annually): $50/month
Designed for established brands and agencies.
Includes 11-25 brand spaces and 200GB storage.
Brandy provides everything you need to keep your brand organized, consistent, and ready to scale—making it an excellent choice for anyone looking to take control of their brand assets.
Frontify is a robust brand management platform built for companies that need to create, store, and share brand assets on a large scale. Designed with enterprise needs in mind, Frontify connects brand guidelines, digital asset management (DAM), and design templates, giving teams a collaborative hub where they can keep brand materials consistent and accessible.
Key Features
Brand Guidelines: Centralize brand guidelines, DAM, and templates to create a unified, collaborative hub that keeps all brand assets on-brand.
Creative Collaboration: Streamline workflows so that teams can collaborate on brand projects efficiently, keeping communication and feedback in one place.
Digital and Print Templates: Use readymade templates for creating digital and print materials, helping maintain brand consistency across channels.
Customizable Portals: Give employees and stakeholders access to brand guidelines, templates, and other resources to develop materials that align with brand standards.
Pros
Helps large organizations maintain brand consistency across global teams.
Offers extensive collaboration features, ideal for teams with complex approval processes.
Customizable portals and templates make it easier to scale brand assets across departments.
Cons
Primarily designed for enterprise-level needs, which may not suit smaller businesses.
Can take time for new users to learn and navigate the platform effectively.
Pricing
Frontify offers custom pricing based on enterprise needs, so companies can reach out directly for a quote.
Brandfolder is a popular digital asset management (DAM) software designed to help companies manage, distribute, and analyze their digital assets all in one place. Known for its customization options, Brandfolder can be tailored to fit the unique needs of each customer, making it a versatile choice for brands looking to optimize their asset management processes.
Key Features
Centralized Asset Management: Store all brand assets in a single location, ensuring teams access the latest, most accurate versions.
Customizable Features: Tailor the platform’s features to suit specific brand needs, whether for organization, tagging, or distribution.
Easy Access and Distribution: Share assets easily across teams or with external collaborators while maintaining version control.
Continuous Updates: Brandfolder frequently introduces new features and improvements, keeping the platform at the forefront of DAM solutions.
Pros
Easy to use with minimal learning curve, making it accessible to new users.
Great for teams that need to ensure consistency by sharing the most current asset versions.
Cloud-based, offering seamless access and integration options.
Cons
Initial setup can feel overwhelming due to the abundance of features.
Asset organization may become tricky if there isn't a solid tagging or organization system in place.
Sorting can sometimes be confusing when updating files, as users may be accustomed to previous versions.
Pricing
Brandfolder offers Premium and Enterprise plans, both available upon request. Companies can book a demo for tailored pricing and plan information.
Bynder
Bynder is an AI-powered digital asset management (DAM) solution that helps businesses control, organize, and distribute their brand assets efficiently. Known for its customizable, modular plans and robust integration capabilities, Bynder is suitable for businesses looking for a tailored solution that fits seamlessly into their existing workflows.
Key Features
AI-Powered DAM: Bynder leverages AI to streamline asset organization and retrieval, making it faster and easier for teams to find what they need.
User Permissions: Control who can access and use specific assets with flexible permission settings, ensuring assets remain secure and on-brand.
Rich Integrations: Connect Bynder with other tools to create a fully integrated brand asset management experience that aligns with any organizational structure.
Pros
AI features enhance organization and searchability, saving time on asset retrieval.
Strong integration options make it adaptable to a wide range of business tools and platforms.
Permission controls give brands flexibility in managing asset access and usage.
Cons
Some customers find there’s a learning curve, especially with the advanced features.
A few users report limitations in features compared to other DAM tools.
Modular pricing can make it difficult to estimate costs upfront.
Pricing
Bynder offers customized, modular plans tailored to each organization's specific needs. Pricing is available upon request, with quotes based on selected features and use cases.
Canto
Canto provides a digital asset management (DAM) solution that offers a visual, centralized way for organizations to store, organize, and share their brand assets. With a presence across multiple industries—from retail and education to healthcare and technology—Canto’s DAM solution helps businesses gain a competitive edge by saving time and improving brand consistency.
Key Features
Centralized Library: Offers a visual way to store and organize digital assets, including images, documents, audio, and video files, in one accessible location.
Advanced Search and Automatic Tagging: Powerful search tools make it easy to locate specific files, while auto-tagging and facial recognition save time organizing assets.
Watermark Automation: Automatically adds watermarks to images for added security and brand control.
Permission Management: Includes copyright and permission functionalities to protect brand assets.
Brand Controls and Integrations: Enforce brand identity guidelines with controls and integrations with various platforms for a smoother workflow.
Pros
Ideal for industries needing a visual DAM solution with strong organizational features.
Auto-tagging and search capabilities simplify asset management and retrieval.
Supports a wide range of media file types, making it versatile across teams.
Cons
User interface and experience feel somewhat dated, according to customer feedback.
Best suited for larger teams; may not be ideal for small organizations.
Organizational taxonomy can be confusing for some users.
Pricing
Canto offers customized pricing based on the features and storage needed. Interested companies can request a quote for tailored pricing options.
Lingo
Lingo is a digital asset management tool designed to help teams organize, manage, and share brand assets from a single platform. With AI-enhanced search, customizable domains, and download monitoring, Lingo is well-suited for brand teams and agencies looking to centralize and control asset access. The platform supports various use cases, including brand guidelines, digital asset management, and creating digital brand hubs.
Key Features
AI-Enhanced Search: Quickly locate assets with AI-driven search capabilities, saving teams valuable time.
Public and Private Kits: Organize assets into public or private kits, making it easy to manage who can access specific collections.
Custom Domains: Create a branded experience with customizable domains, ideal for agencies and brand teams.
Download Requests: Track asset usage by monitoring who downloads which assets, helping maintain control over brand materials.
Pros
AI-powered search simplifies locating assets, especially in large collections.
Offers specialized solutions for both brand teams and agencies, providing flexibility based on team structure.
Customizable domains allow brands to create a cohesive, branded experience.
Cons
Cost setup can be high, especially for retail partnerships.
The multi-step document submission process can be cumbersome, with some users wishing for a more intuitive workflow.
Pricing
Lingo offers custom pricing based on specific use cases and needs. Companies can request a quote for tailored pricing information.
Conclusion
A well-chosen brand asset management tool can be the difference between streamlined, consistent branding and the chaos of disorganized assets. Each platform has unique strengths—whether you’re seeking robust AI features, seamless collaboration, or advanced security, there’s an option to suit every team’s needs and scale. Investing in the right tool ensures your brand is always presented at its best, accessible to everyone who needs it, and ready to evolve with your business.
Looking for an easy and effective solution to manage your brand assets at affordable pricing? Sign up for Brandy today!
Empower your team with an easy to use brand asset management tool. Brandy saves you hours generating, organizing and searching for things like logos, color palettes, product photos or fonts.
Brandy is a brand management style guide software that helps you improve the way you organize and distribute brand assets. Our powerful platform lets you quickly create brand style guides in the cloud. Agencies, enterprises, and individual brands can also use Brandy to leave a lasting impression on your clients and teams.
