Best brand redesigns - July 2020

Without further ado let's dive into the list of best brand redesigns for July 2020. This time we are showcasing companies that have recently received new brand identities from award winning studios like Pentagram, DesignStudio and many others.

Regent's Place

Author: DixonBaxi, Case study: DixonBaxi website

Regent's Place is a mixed-use development project completed in 1972. Its location at the crossroads of three iconic districts (the Knowledge Quarter, Camden, and the West End) inspired the distinct 'R' in new brand identity created by DixonBaxi.

Waze

Author: Pentagram, Case study: Pentagram website

Waze, the navigation app with combined with a social network, has gotten a much needed refresh of their brand identity from Pentagram. It comes with a cleaned up logo and a modular system inspired by the design of the city grid.

Go1

Author: DesignStudio, Case study: DesignStudio website

Go1, an online education startup from Australia, needed a new branding to support their expansion into bigger markets where they will face established competition. DesignStudio delivered a playful new mark, visual system and a suite of illustrations which champion the people at the heart of the learning experience.

Iceland National Football Team

Author: Brandenburg, Case study: Icelandic Football Association

After their surprising success at the World Cup in 2018, Iceland's national football team has gotten into the international spotlight. Brandenburg came up with a brand identity inspired by the four Icelandic guardian spirits to represent the team going forward.

Laka

Author: Ragged Edge, Case study: Ragged Edge website

Laka is an insurance startup focusing specifically on cyclists. The old logo didn't look very professional and so Ragged Edge, a London based studio, was tasked with a redesign.

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