Turn Every Domain Into a Brand
Brandy is the domain registrar partner program built to turn every domain you sell into a brand. Your customers register domains, then leave to build their brand somewhere else. Brandy keeps them inside your platform. When a domain is registered, a brand space provisions automatically, connected to that domain. Logos, colors, guidelines, all in one place. Higher ARPU potential, stronger renewals, minimal engineering lift.
Mass-Market Registrars
Bundle a free brand space with every domain registration. Upgrade paths into paid tiers create new recurring revenue from a customer base that’s currently leaving for Canva and Wix.
Premium Domain Sales
Pair every premium domain sale with an Enterprise brand space. A high-value domain deserves more than a placeholder. Customers get a launch-ready brand identity layer attached to their purchase.
Domain Marketplaces
Sellers list domains with brand assets attached. Buyers acquire the domain and starter brand identity in one transaction. Higher listing values, faster transfers, stickier post-sale relationships.
Portfolio Managers
Brand spaces let portfolio holders maintain identity readiness across hundreds of domains. Makes domains easier to develop, lease, or sell. WHMCS plugin and REST API provision at scale.
ccTLD and New gTLD Operators
Differentiate your TLD with a brand layer included at registration. Registrants get more than a domain, they get a starter brand identity. Stronger registrant retention and a story for your channel.
Domain Registrars Serving Agencies
Agencies registering domains on behalf of clients get a brand space per client, automatically. Collaborative access built in. Turns your registrar into the place agencies run their client roster.
Offer Brand Management to Every Domain You Sell
Domain registrars now have the ability to fully white label Brandy through our Managed Clones pricing model and seamlessly offer brand management to end-users as if it were their own brand management portal, fully white-labeled.
The Domain Registrar Partner Program for White Label Brand Management
Offer your customers a fully white-label brand management platform tied to the domains they buy from you. Domain-connected provisioning through WHMCS plugin or REST API. Brand spaces stay in sync with domain lifecycle events through webhooks. Our domain registrar partner program makes this turnkey for any registrar.
[Registrar-Name] Brand Portal
As a registrar, you can simply white-label Brandy. For example, you can offer Your Brand Portal directly in your control panel, branded entirely as your own.
Keep Customers Sticky
Customers with a brand space attached to their domain have a real reason to renew. Their logos, guidelines, and asset history live with the domain.
Expansion Revenue
Domains are a commodity. Brand management is not. Recurring revenue from a category you don’t currently sell, with margins higher than domain renewals.
BrandyHQ™
Dependencies are hurting your productivity. Brandy helps marketers and agencies get the most out of brand assets without relying on design teams. Empower your marketing team and get started for free!
30+ supported file formats
You can upload photos, illustrations, fonts, text, or spreadsheets to your brand space. More supported formats are coming soon.
Shareable brand link
Share brand assets with your colleagues, clients, or journalists with an easy-to-remember link.
Built-in file conversion
Don’t waste time generating hundreds of files that might never be used. Use smart exports for the files you need on demand.
Color palette block
Colors and fonts are a big part of your brand. That’s why we made color palettes in RGB, HEX, or HSL format easy.
Font and typography block
Upload and display your fonts, or generate fonts using the styles generator. It’s that easy.
Markdown text block
Markdown allows you to add rich text, tables, quotes, code snippets, or links next to your brand assets.
Tagging and metadata
Give your assets tags and metadata to make them easier to find on our powerful asset search.
Powerful full-text search
Find what you are looking for in seconds. You can search all your assets by name, file type, or custom tags.
Brand education checklist
Whether you’re an SMB, Enterprise, or college student, we have the education within Brandy to create a pro brand.
Private brand spaces
Some things are meant to be private. Lock your brand space and give access to an unlimited number of users.
White-label brand spaces
Support for custom branding, primary color, navigation, domain, login portal, email invites, and favicon for each brand space.
Unlimited users, editors, viewers
Invite all your colleagues or clients to view and edit the brand space. There are no limits or per-seat pricing.
Multiple brands
Agency, studio, or a freelance designer? Create and switch between multiple brand spaces from a single account.
Bento enhanced layouts
Leverage bento layouts to make your brand style guide even more beautiful.
Sub-collections
Level up your collections and further organize your brand space with sub-collections.
Deep white-label
Customize your favicon, share images, login screen, and email invites. Your clients will never see Brandy!
Visual collaboration
Leave comments and tasks across your brand space, and centralize them into one simple list.
Brand insights
Visualize how your brand style guide and assets are shared and used across partners and internal stakeholders.
Brand evolutions
Version your brand space with snapshots and get your brand changelog going!
Advanced permissions
Most brand spaces can be public, but big brands need privacy and governance. Use permissions to make private collections.
Brand Consciousness AI
Meet your AI brand team. Brand Coach, Brand Police, Chief Brand Officer, and Brand Architect work together to keep your brand consistent, compliant, and always on point.
Advanced Cover Pages & Custom Layouts
Create stunning cover pages and design your brand space your way with a range of beautiful layout options.
White Label Unlimited
Go fully white-labeled with a custom login portal and branded email invites. Your clients see your brand, never Brandy.
Offer brand management to every domain you sell
Transform your registrar into a brand management platform with domains, brand guidelines, asset storage, and growth tools. The Brandy domain registrar partner program plugs into your existing billing stack.
01
[Registrar-Name] Brand Portal
As a registrar, you can simply white-label Brandy. For example, your control panel can offer [Registrar-Name] Brand Portal directly to every domain customer.
02
Keep Customers Sticky
Customers with a brand space attached to their domain have a real reason to renew. Logos, guidelines, and asset history live with the domain, not with the next registrar.
03
Expansion Revenue
Domains are a commodity. Brand management is not. Add recurring revenue from a category you don’t currently sell, with margins higher than domain renewals.
04
Domain-Connected Provisioning
Brand spaces provision automatically at the moment of registration or transfer. WHMCS plugin, REST API, and webhooks handle the entire lifecycle without engineering work on your side.
05
Bundled at Checkout
Add Brand Portal to the registration flow as a free tier, paid tier, or bundled add-on. Customers complete brand setup in the same session they bought the domain.
06
Agency-Ready by Default
Registrars serving agencies get multi-brand access controls, client roles, and collaboration built in. One platform for every domain an agency manages.
Why Partner with Brandy?
At Brandy, we believe in win-win partnerships. Our partner program for domain registrars is built to give you everything you need to succeed, from technical integration to wholesale pricing to co-marketing support.
How does Brandy integrate with domain registrars?
Through a domain-connected key that provisions a brand space when a customer registers or transfers a domain. We offer a WHMCS plugin for registrars using WHMCS (coming soon), a REST API for custom platforms, and webhooks for the full domain lifecycle. Typical integration timeline is a few weeks with our team guiding the setup.
Do our customers know they are using Brandy?
Only if you want them to. BrandOS gives you full white-label by default: custom domain, custom logo, custom colors, custom login portal, custom email invites. Most registrar partners present the brand space as a native part of their own platform.
What does pricing look like for domain registrars?
Wholesale pricing structured for volume, not per-seat retail. Per-domain bundles are priced very differently from individual subscriptions. Talk to our partnerships team for a quote based on your domain base. Brandy is built for domain registrars who want more than commodity domain renewals.
How do we bill customers?
You bill your customers directly at whatever price you set. At the end of each month, Brandy invoices you for active brand spaces at your wholesale tier. You own the customer relationship and the margin.
What happens if a customer transfers their domain away?
The brand space stays with the customer if they want to keep it. You decide whether to migrate it to the new registrar or offer the customer a direct Brandy account. All assets export in standard formats.
Can we start with a pilot before rolling out across our full base?
We’re flexible on commitment for early partners. Talk to us about what works for your scale.
How long does integration take?
WHMCS plugin integrations are the fastest, often live within a couple of weeks. Custom REST API integrations typically take three to four weeks with our team guiding the work.
Is there co-marketing support?
Yes. Every registrar partner gets a named partner success manager, sales enablement materials, joint webinars, and launch campaigns. We invest in helping you sell the category, not just integrate the platform.