The Builder Behind SMSBump and NitroPack Bets on Brand Software
April 14, 2026 – Brandy is excited to announce that Georgi Petrov has joined as an investor and board advisor. Georgi brings a track record that speaks for itself: two category-defining SaaS companies built, scaled, and successfully exited.
His first company, SMSBump, became the leading SMS marketing platform for Shopify merchants before being acquired by Yotpo in 2020. His second, NitroPack, grew to become one of the most widely adopted web performance platforms on the internet before being acquired by WP Engine in 2024. Two companies. Two exits. Both were built with product discipline and a deep understanding of how software scales through infrastructure and distribution.
Today, Georgi is building again. Uxify, his current venture, is an AI-first platform that automatically identifies and resolves website performance and user experience bottlenecks, continuing his career-long focus on making the web faster and more effective for everyone.
Gautam first connected with Georgi over dinner in Soho, London, where what started as a casual conversation turned into a deep exchange about product philosophy, market timing, and the future of web experience. Gautam later featured him on the WP Legends Podcast. From there, two long sessions in Miami with Ryan brought the relationship into focus, with immediate alignment on the brand software market, the power of Brandy moving through hosts and going upmarket, and a shared mission of making the world more beautiful by awakening brand consciousness.
“Being acquired is a life achievement. You make a check mark. But it doesn’t make you happy ultimately,” said Georgi Petrov. “If building is who you are, you can’t stop. Brandy has the product, the distribution angle, and the team to own a significant part of the brand software market. I’m excited to be part of that journey.”
As a board advisor, Georgi will guide Brandy on product strategy, go-to-market execution, and partnership development.
Brandy (brandyhq.com) by Stylebase Inc. is a brand asset management platform that helps teams store, organize, share, and govern their brand in one place. Trusted by agencies, startups, and enterprise teams worldwide, Brandy is on a mission to make every brand beautifully consistent.
