Spectra is a modern WordPress page builder developed by Brainstorm Force, the creators of the Astra theme. Designed for performance, ease of use, and visual creativity, Spectra empowers WordPress users to design beautiful pages – no coding needed.
As Spectra grew into a flagship product with its own visual identity, community, and marketing needs, the team at Brainstorm Force realized it needed a more efficient way to manage its internal brand assets.
They turned to Brandy to keep the Spectra brand organized, accessible, and consistent across all touchpoints.
The Challenge
While Brainstorm Force already had strong design standards, managing Spectra as a standalone brand brought new challenges:
- The design team handled requests for logos, icons, and screenshots multiple times a week.
- Marketing teams sometimes used outdated visuals in social posts and product launches.
- Product documentation and blog authors needed quick access to screenshots and UI patterns.
- Brand guidelines were stored in static PDFs or drive folders that quickly became outdated.
As Spectra grew, small inconsistencies began to appear; a logo version in an old format, colors that didn’t match, or screenshots from earlier UI designs. These things added friction, especially when launching new features or preparing promotional materials.
The Solution
To centralize all brand assets and reduce creative friction, the Spectra team implemented Brandy as their internal brand system.
Here’s what Brandy enabled them to do:
- Create a dedicated Spectra brand board with logos, colors, typefaces, icons, and screenshots
- Organize brand files visually so your team never has to dig through folders or Slack threads again.
- Provide easy access to the latest design assets for marketing, support, and product teams
- Update brand visuals in real-time as the product evolved
- Share a single link with anyone, whether it’s a teammate, guest designer, or translator.
Implementation
The design team led the setup with minimal effort:
- They uploaded all Spectra brand assets into Brandy, including vector logos, font files, UI patterns, and social templates.
- They labeled each section with clear visual guidance to ensure correct usage
- They shared the Brandy link in the company wiki, onboarding docs, and Notion workspaces
- Whenever they made updates, such as refreshing UI screenshots or icons, they immediately updated the Brandy board.
Now, whenever someone needs a brand asset, they skip the request and go straight to Brandy.
The Results
Unified Brand Experience
Whether it’s a blog image, landing page, or partner resource, every Spectra touchpoint now reflects the same updated look and feel.
Fewer Interruptions
The design team spends less time fielding asset requests and more time focusing on creative work.
Faster Content Creation
Writers and marketers access screenshots, icons, and visuals instantly without waiting for approval or clarifications.
Smoother Product Launches
When the product team rolls out a new feature, everyone has access to the correct assets and updated UI snapshots from day one.
Why Brandy Works for Product Teams Like Spectra
Spectra isn’t just a plugin. It’s a full brand with its own community, documentation, and marketing footprint. For an internal team that moves fast, Brandy provides structure without slowing things down.
- Easy to adopt across teams
- Visual and intuitive, not just a file system
- Always updated, always accessible
- Scales as the brand grows
- Reduces reliance on design leads for asset sharing