Best brand redesigns – July 2020
Explore the top brand refreshes of July 2020. Discover inspiring logo updates, visual identity evolutions, and branding best practices.
Without further ado let’s dive into the list of best brand redesigns for July 2020. This time we are showcasing companies that have recently received new brand identities from award winning studios like Pentagram, DesignStudio and many others.
Regent’s Place
Author: DixonBaxi, Case study: DixonBaxi website
Regent’s Place rebranding
Regent’s Place is a mixed-use development project completed in 1972. Its location at the crossroads of three iconic districts (the Knowledge Quarter, Camden, and the West End) inspired the distinct ‘R’ in new brand identity created by DixonBaxi.
New Regent’s Place word mark
Regent’s Place rebranding in action
Waze
Author: Pentagram, Case study: Pentagram website
Waze rebranding
Waze, the navigation app with combined with a social network, has gotten a much needed refresh of their brand identity from Pentagram. It comes with a cleaned up logo and a modular system inspired by the design of the city grid.
Dynamic grid elements of Waze rebranding
New Waze marketing site
Go1
Author: DesignStudio, Case study: DesignStudio website
Go1 rebranding
Go1, an online education startup from Australia, needed a new branding to support their expansion into bigger markets where they will face established competition. DesignStudio delivered a playful new mark, visual system and a suite of illustrations which champion the people at the heart of the learning experience.
New Go1 swag
Product illustrations for Go1
Iceland National Football Team
Author: Brandenburg, Case study: Icelandic Football Association
Icelandic National Football Team rebranding
After their surprising success at the World Cup in 2018, Iceland’s national football team has gotten into the international spotlight. Brandenburg came up with a brand identity inspired by the four Icelandic guardian spirits to represent the team going forward.
4 guardian spirits for Icelandic National Football Team rebranding
New Icelandic National Football Team jerseys
Laka
Author: Ragged Edge, Case study: Ragged Edge website
Laka rebranding
Laka is an insurance startup focusing specifically on cyclists. The old logo didn’t look very professional and so Ragged Edge, a London based studio, was tasked with a redesign.
New Laka swag
Laka rebranding in action
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