InMotion Hosting is one of the most recognized names in web hosting, offering everything from shared and VPS hosting to professional services like web design, SEO, and managed WordPress. With a growing base of agency clients, they work closely with businesses across industries to bring their brands online.
Maintaining consistent brand experiences across all those client websites, campaigns, and deliverables was becoming increasingly difficult.
The Challenge
As InMotion Hosting scaled its professional services, their team encountered a familiar problem. Each client had its own logos, fonts, brand colors, and usage guidelines. But there was no single place to manage them.
Designers spent time tracking down the right logo file. Developers waited on asset clarifications. Project managers asked clients to resend the same brand materials over and over. Brand consistency often slipped through the cracks.
Even with organized folders, it was clear that a file storage system wasn’t enough. The team needed something more structured and collaborative. A better way to manage digital brand guidelines — for every client, across every project.
The Solution
After exploring different tools, InMotion Hosting chose Brandy to power their brand management workflow.
Brandy provided a clean, visual platform where they could create dedicated brand kits for each client. These brand boards included logos, font files, color palettes, icons, usage instructions, and more — all in one place.
Every team member whether working on design, development, or content, could access the right brand assets instantly. No more searching. No more waiting. And, no more mistakes.
Clients also appreciated it. Instead of back-and-forth emails, they received a professional, always-updated link to their brand assets.
Implementation
The rollout was simple.
The team started by creating internal brand boards for active client accounts. Each board was organized by asset type and updated during onboarding. Going forward, new clients are introduced to Brandy from day one, with their brand elements uploaded as part of the kickoff process.
This became a standard part of how InMotion Hosting manages projects. Designers and developers work from the same board. Updates are shared in real time. Everyone speaks the same brand language.
The Results
Faster onboarding
Brandy helped reduce asset-related onboarding time by more than 50%. Clients now share assets once, and the team gets everything they need from a single source.
Better consistency across deliverables
Every design follows brand standards without needing extra review. From website visuals to ad creatives, the output stays aligned with the brand’s identity.
Improved collaboration
Internal and external collaborators access the same assets. Freelancers, vendors, and remote teams stay on the same page — literally.
Higher client satisfaction
Clients appreciate the professionalism of having a live, branded portal for their assets. It sets the tone for a premium experience.
Why Brandy
For InMotion Hosting, Brandy wasn’t just a better way to manage files. It became a better way to manage client relationships.
Traditional file systems worked for storage, but not for brand execution. Brandy made branding actionable. It gave every project a visual reference point. It helped teams stay aligned without slowing down.
The result was a better workflow, stronger collaboration, and more confidence in the work delivered.
About Brandy
Brandy is a modern platform for managing and sharing digital brand guidelines. It helps teams create visual brand systems that are easy to update, access, and share. Brandy is used by agencies, enterprises, and creative teams who want to keep their work consistently on-brand.